05. Use Your Elevator Pitch on LinkedIn

Communicate Your Elevator Pitch in your LinkedIn Summary

Let's take another look at Chris's elevator pitch:

Hi, I’m Chris, a Full Stack Software Engineer who loves building education products. I recently developed a web app using AngularJS that lets teachers share student writing samples anonymously. I’d love to combine my passion for learning and teaching with my software development skills to continue building personalized learning products for people.

Use the same talking points for your LinkedIn summary, which may be the first thing people read on your profile. When recruiters (or anyone else) search on LinkedIn, keywords from your summary contribute to your rank in search results.

LinkedIn Summary Guidelines

  • Keep the summary to 3-5 points maximum.
  • Use numbers where possible.
  • Always use active instead of passive language.
  • Include a call to action so that people are more likely to contact you for more information.

See how Chris uses the same elevator pitch to craft his LinkedIn summary:

Time to prepare your pitch!

Task Description:

Take 30 min to develop your elevator pitch and check off the tasks below as you go.

Task List:

Task Feedback:

Fantastic! You're well on your way!